Tips For Getting an Authority Site to Promote Your Small Business Website

One of the hardest things a small business faces when they are just getting started online is getting noticed and getting traffic. It isn’t enough to just have a website; you have to get your website seen. Here is a tip to get a kick start by having an authority site promote your business.

Any site that has been around for any length of time will have an email list of subscribers. Chances are, if they are an authority site, they will have been building their list for a long while and will have a fairly substantial customer base. They will also know the value of treating their subscribers well.

The key is to find a complimentary site that is not in direct competition with your business, but has a customer base that has the same demographics as yours. For example, if you sell womens shoes, you may look for an authority site that sells womens clothing. If you sell car accessories, you may want to find a business that sells auto graphics. These businesses are not in direct competition but they do sell to the same niche markets.

Once you find a business that is well established online you can approach them to strike up a deal. The mistake most people make is asking for a joint venture. Most large sites will not give you the time of day if you approach them with a “you scratch my back and I’ll scratch yours” kind of deal. They know that you are the new kid on the block and that you stand to gain more from the association than they do.

Instead, you should be taking a different angle and they will respond. Because they like to treat their customer list well, they would be more receptive to you giving their customers a gift. Everyone loves to give free gift to their customers. It makes them look very good.

What you do then is offer to give a free gift to their customers. This freebie could be an eBook you have created especially for their customers or a free sample of your product. You should figure out what your cost of acquisition is. If it normally costs you $20 to obtain a new customer, you can afford to give a free gift worth up to $20 and still break even, or better yet, a $10 gift and you have saved 50% of your cost of acquisition.

This is the most important part. If at all possible, pick up the phone and call them. Don’t send an email for this unless you have no way of finding their phone number. Most successful businesses online get a ton of spam emails every day. You want to make a connection with this company on a personal level. So give them a call. Explain to them that you are new online but that you are an established company and you would like to offer a gift to their customers. Offer to send them a free sample of the gift first so they can evaluate the product for themselves.

Whatever you do, make sure you can deliver. If they have a list of 100,000 emails and they send the offer out to the list and 1% respond, it will mean you will have to give 1,000 gifts so make sure you can follow through. If you are concerned, tell them you will give it to the first 100 who respond or whatever limit you are comfortable with. Be sure you are set up to capture the emails from every customer they send you.

By doing this, you now not only have kick started your business, but you have now formed a good connection with this successful business that you will be able to approach for other promotions in the future. If you do this a few times with other businesses within your market, it will not take long to build your customer base and be making regular sales online.

Introduction to Internet Marketing

In this new era of Digital technology; marketing products worldwide to mass consumers using internet is a trend of the future. This type of business model already exists for many years is selling products virtually through the network; known as Internet Marketing. There are many people still unaware of this kind of trading; usually done at home. However, most who have heard about it is also skeptical that this is workable and profitable business.

Making money from home is easy and legitimate! This business model has created many successful millionaires. They take the advantages of leveraging with business vendors, who are the ownership of products/proprietary of services and kinds that need to be sold to the market. Internet Marketers can start this type of business with little money as their initial capital investment. They can join so called affiliate program to begin with their business; and they do not need to own any products/services or Kinds; furthermore, they do not need to carry inventories for any products they represent. They can collaborate and leverage in the affiliation program to have multiple passive income in the world wide web of internet. It is amazing!

To start an internet marketing; the things that you require to possess are a set computer and an internet access. Knowledge in computing is not important. You do not need to have a big email list to mail to, spend a single cent on advertising and own any products. However, a basic marketing principle is an added advantage.

Today, I am not going to talk on the techniques of internet marketing in details, there are skill that one’s need to acquired to make a differentiation to become a top internet marketer. There are many successful internet marketers, who has gone through the hardship of learning and making mistakes to where they are today in their profession. Some of these successful marketers are gurus; who have developed their unique system and create an abundance of wealth for themselves.

I was in Industrial Manufacturing Management for these years, and recently I discovered this new “Internet Marketing” and it caught my interest, I was eager to know how this whole industry is operating. I did some research and realized that most of them in Internet marketing are part timers and budding entrepreneur, they are operating from home. It is a fascinating business that helps thousands of people; creating multiple sources of Income to supplement the income of their full time Job. I was so passionate about this new business and embarked into this training to learn and master the skill required; manifested that making abundance Money is easy if the trick of the trade is mastered.

In the meantime, I would like to share with you that I am learning from the expert Mr. Ewen Chia; the No #1 International Best – Selling Author in Internet Marketing. I have chosen him as my mentor among all is because he has created proven training materials, both online and offline to teach entrepreneurship around the world. He is so passionate about his teaching in the internet business, he can help you to live a better life and achieve your dreams!

Operating a Free Home-Based Business Can Be Very Tricky!

There are no free meals in life and we do know that. But when we say that you can start a free home based business we mean that you do not need to invest anything at all initially into the business. This does not mean that you wont have to spend anything at all to get the business up and running.You will have to bear the advertising costs and also the cost of creating a website, hosting it and also maintaining it. You also need to advertise your site in order to get targeted traffic and you might have to spend a bit more on that. You will also need to submit your website to a few search engines. You can spend a few more dollars more and get it submitted to many different search engines.When you are starting a new internet based home business, it is important for you to look at all the different possibilities while calculating the cost and try to keep it as low as possible. With all the many different options available, it might just happen that you might over run your advertising budget if you are not too careful. There are may different ways to advertise for free, like including your website address in your mail signature, building a website with free hosting services and using a web hosting service that will allow you to upgrade later.Later, when the business is generating revenues, you can invest some of the money you have earned in to improving your advertising techniques. You can then join some pay per click services and also affiliate programs that will help you earn even more. Then you can also submit your website to many different search engines. But you must ensure that you invest only when your business is up and running and generating profits.Another good thing about running a home based internet business is that you are in control of all the costs. In a bricks and mortar business there are many different overhead costs that are beyond your control. For example you will have to spend on the rent, the electricity, the internet etc. All these costs can be avoided while working for a home business. The best part about home business is that it will allow you to keep your initial costs low and hence help save more money and utilize that saved money in expanding the business.

How to Choose the Right Home-Based Business Company

In this article, I want to talk about the right parameters of a home-based business company, because if you are looking for some additional income or full-time home business, you will be bombarded with different kinds of home business opportunities and home-based business companies. That is why I am writing this article, because I want to help you with the decision-making process.This can be your plan B, your backup plan or secondary stream of income that gives you and your family more support regarding to necessities for life.You can earn your living full time and build your fortune part time. You may not be in position to leave your job and start making full time in business, so start earning a second income until your necessities will be taken care of is very good idea.There is nothing wrong to start this way and home based business can be a perfect tool. This way you can build your full time income with ease without worries and anxiety if you can take care of your family.Online home based businesses are the greatest income opportunities, because you can work from home and there is no need to invest crazy money in comparison to some offline business. You have the smallest financial risk when you start. You will get proven step by step system that will guarantee your full time income. In the right company you will be surrounded among positive successful people who will push and encourage you so it will be very easy to succeed.Here are the main factors of solid home based business company:1) Company- look for solid company that has the right leadership in place with a good track records of past success (look for success stories)- join to company where you are like a member of big family and one movement with one goal (create a success stories)- training from Top Producers and best professionals in order to get fast and big results- find company where is step by step training for beginners- similarly you are looking for JOB – use common sense2) Industry- must be something that is hot right now and has the major growth potential in the near and distant future- fastest growing industry on planet is internet marketing (internet marketers are called new money masters)- internet is the best place where to start a business- no experience is necessary, because in the right company you will get full training and become the Master Marketer3) Products (4 key elements)- has to have value to the marketplace (no value = no money)- look for high commission products- do not forget about the magic of residual income- small commissions products included for fast and continuous sales4) Compensation plan- fast income for new coming members (small and fast sales)- great compensation plan = residual income (work once and get paid forever)- BIG commissions – I mean minimum $1,000 per sale (secret to be ultra wealthy) our company pays up to $10,000 per sale (this really creates a momentum)5) Training and support- no matter how great product, potential market or company is, there must be a proper support structure in place so everyone gets taken care of- should get answer from your support ticket in less than 36 hours- the best is to have a live chat support and possibility to call the support center- live training from Top Producers and marketing experts- must have step-by-step training for new membersI wish you the all the success in searching the right home based business company for you, because when you will find the right business you will see the success very soon.

Simple Tips For Starting a Legitimate Home Based Business

Are you interested in starting your own legitimate home-based business? A legitimate home based business that actually makes a profit? If the answer is “Yes” then you will want to read this.
Begin your search by deciding what type of business you are interested in. Do you want to provide a product that you make yourself or a product that is made by someone else? Crafts, jewellery, sewing, and such are all excellent examples of well established home based businesses.
Do you want to provide a service of some type? If so then surf the web for all the different service industries available. Services such as babysitting, daycare, tutorial services and such are popular and commonly found successful businesses you can operate from your own home.Many home based opportunities will require time and effort in the beginning but usually require minimal investment and are well worth the time and effort.
As with any successful business, home based or not, the key is to find a product or service that is in high demand. You must sell what people want to buy.If on the other hand you are interested in joining an already operating home based business then confirming it is a legitimate operation is essential. Nothing is more devastating than losing your hard earned money on a scam!
To minimize your risk here are a few tips to keep in mind:

Ask for reviews and evaluations from the businesses clients. Are they happy with the service or product they received? Would they recommend this business to their friends or family? Will they return?
If the business is offering a product does it also offer a guarantee? A well run legitimate business will offer their respected customers some guarantee that the product they are receiving is what was promised.
Will this business meet your needs? Will it allow you a flexible schedule in which you set your own hours of work? Will it allow you flexibility to pursue your interests? Most importantly, will it provide you with the income you require? With good research and armed with accurate information you will be well on your way to a legitimate home based business that is successful and profitable!

Three Key Talents Required to Do a Marketing Job

Marketing is one of the popular career options for fresh graduates. There are many reasons why many people are drawn into marketing – it offers good career opportunities, job stability and status. And of course, marketing jobs are challenging. Marketing jobs are not monotonous; market trends keep on changing, there is always one or the other technique to learn, case to study, strategy to research and so on, that make people in this field feel satisfied with their job.

But, not everybody can get into marketing jobs. In order to have a career in marketing, along with a passion to pursue marketing, one should have three key talents. To check whether or not you have the three talents required to get into this field, answer the following questions.

1. Can you think creatively or ‘out-of-the box’? or Are you a creative person?
2. Can you gather, organise, understand and draw conclusions from complex data?
3. Can you plan, organize, direct and control team members to get things done properly?

If your answer is ‘Yes’ to at least one – you will probably do well in a marketing career. How? Let us explain. If you answered ‘Yes’ to the first question, you are creative; analytical for second and coordinative for the third – three talents required to get into a marketing job. Though possessing all the three is not mandatory, having at least one of them is critical to do a marketing job.

Let us see why these talents are required in marketing jobs.

1. Talent for Creativity

The Chartered Institute of Marketing defines marketing as “a management process responsible for identifying, anticipating and satisfying customer requirements profitably”. To make it simple, marketing is about identifying consumer demand for a product/service and developing ways to encourage people to purchase more of them to make the company profitable.

So, any marketing specialist should have the ability to think out-of-the box and do things in a fresh, unique, and innovative way and satisfy customer requirements. The candidate should be able to think beyond the traditional modes, not just going with assumptions, to solve unpredictable problems associated with consumerism.

The candidate should understand the commercial realities affecting the organisation and come up with ideas that should respond to the environment in order to make them viable. Creativity is required especially in two areas – graphics and copy writing. Both are critical to send an advertising or promotional message clearly and effectively, whether it is using printed documents or electronic media.

For people with creative talent, marketing offers various career options like illustrators/visualizers, creative directors, web/graphic designers, copy writers, etc. So, if you think you have the talent for creativity, there are always opportunities in marketing waiting for you.

2. Analytical Talent

The next talent that opens doors to marketing career is the ability to think analytically. The candidate should have the ability to look beyond the numbers or data to find out the underlying patterns, trends, and connections. Armed with the data s/he should effectively evaluate a problem by paying attention to detail with perseverance. This needs logic and analysis. The ability to see the big-picture along with logic and analysis is valued highly in marketing.

Analytical ability is critical in marketing jobs as there will be a continuous need to track and analyse changing consumer behaviour, buying patterns, emerging trends, etc., which help in determining what exactly consumers are looking for. The candidate should analyse the information to establish facts and principles to develop new products or modify existing product, design the packaging and develop advertising strategies to make the product stand out among its competitors and to attract and engage the customers.

You can find various job roles like marketing analyst, market research specialist, SEO analyst, etc. So, if you believe that you have analytical talent, you can opt for marketing and make the best use of your talent.

3. Talent for Coordination

People who have talent for coordination are the people who can proactively coordinate the execution of a plan, i.e., to organize, direct and control resources to accomplish desired goals in a timely manner. They possess the ability to work with a number of people performing different operations and to make sure that all are working with a same objective to reach the organisational goal. In addition, they will have effective spoken and written communication skills to express their ideas and views clearly.

Marketing is not a single operation. People in marketing department need to work with various teams of the company to get their work done. In such a scenario, the art of co-ordination is critical at every step. Right from the product designing department, product development, packaging, pricing, distribution, to the sales department, they need to collaborate with all the departments in the organisation.

This clearly shows that an effective working relationship between the marketing and the other functional departments is essential for a company’s success and for this talent to coordinate is essential especially for marketing coordinators.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.