Post about "Finance"

Tips For Getting an Authority Site to Promote Your Small Business Website

One of the hardest things a small business faces when they are just getting started online is getting noticed and getting traffic. It isn’t enough to just have a website; you have to get your website seen. Here is a tip to get a kick start by having an authority site promote your business.

Any site that has been around for any length of time will have an email list of subscribers. Chances are, if they are an authority site, they will have been building their list for a long while and will have a fairly substantial customer base. They will also know the value of treating their subscribers well.

The key is to find a complimentary site that is not in direct competition with your business, but has a customer base that has the same demographics as yours. For example, if you sell womens shoes, you may look for an authority site that sells womens clothing. If you sell car accessories, you may want to find a business that sells auto graphics. These businesses are not in direct competition but they do sell to the same niche markets.

Once you find a business that is well established online you can approach them to strike up a deal. The mistake most people make is asking for a joint venture. Most large sites will not give you the time of day if you approach them with a “you scratch my back and I’ll scratch yours” kind of deal. They know that you are the new kid on the block and that you stand to gain more from the association than they do.

Instead, you should be taking a different angle and they will respond. Because they like to treat their customer list well, they would be more receptive to you giving their customers a gift. Everyone loves to give free gift to their customers. It makes them look very good.

What you do then is offer to give a free gift to their customers. This freebie could be an eBook you have created especially for their customers or a free sample of your product. You should figure out what your cost of acquisition is. If it normally costs you $20 to obtain a new customer, you can afford to give a free gift worth up to $20 and still break even, or better yet, a $10 gift and you have saved 50% of your cost of acquisition.

This is the most important part. If at all possible, pick up the phone and call them. Don’t send an email for this unless you have no way of finding their phone number. Most successful businesses online get a ton of spam emails every day. You want to make a connection with this company on a personal level. So give them a call. Explain to them that you are new online but that you are an established company and you would like to offer a gift to their customers. Offer to send them a free sample of the gift first so they can evaluate the product for themselves.

Whatever you do, make sure you can deliver. If they have a list of 100,000 emails and they send the offer out to the list and 1% respond, it will mean you will have to give 1,000 gifts so make sure you can follow through. If you are concerned, tell them you will give it to the first 100 who respond or whatever limit you are comfortable with. Be sure you are set up to capture the emails from every customer they send you.

By doing this, you now not only have kick started your business, but you have now formed a good connection with this successful business that you will be able to approach for other promotions in the future. If you do this a few times with other businesses within your market, it will not take long to build your customer base and be making regular sales online.

Operating a Free Home-Based Business Can Be Very Tricky!

There are no free meals in life and we do know that. But when we say that you can start a free home based business we mean that you do not need to invest anything at all initially into the business. This does not mean that you wont have to spend anything at all to get the business up and running.You will have to bear the advertising costs and also the cost of creating a website, hosting it and also maintaining it. You also need to advertise your site in order to get targeted traffic and you might have to spend a bit more on that. You will also need to submit your website to a few search engines. You can spend a few more dollars more and get it submitted to many different search engines.When you are starting a new internet based home business, it is important for you to look at all the different possibilities while calculating the cost and try to keep it as low as possible. With all the many different options available, it might just happen that you might over run your advertising budget if you are not too careful. There are may different ways to advertise for free, like including your website address in your mail signature, building a website with free hosting services and using a web hosting service that will allow you to upgrade later.Later, when the business is generating revenues, you can invest some of the money you have earned in to improving your advertising techniques. You can then join some pay per click services and also affiliate programs that will help you earn even more. Then you can also submit your website to many different search engines. But you must ensure that you invest only when your business is up and running and generating profits.Another good thing about running a home based internet business is that you are in control of all the costs. In a bricks and mortar business there are many different overhead costs that are beyond your control. For example you will have to spend on the rent, the electricity, the internet etc. All these costs can be avoided while working for a home business. The best part about home business is that it will allow you to keep your initial costs low and hence help save more money and utilize that saved money in expanding the business.

Simple Tips For Starting a Legitimate Home Based Business

Are you interested in starting your own legitimate home-based business? A legitimate home based business that actually makes a profit? If the answer is “Yes” then you will want to read this.
 
Begin your search by deciding what type of business you are interested in. Do you want to provide a product that you make yourself or a product that is made by someone else? Crafts, jewellery, sewing, and such are all excellent examples of well established home based businesses.
 
Do you want to provide a service of some type? If so then surf the web for all the different service industries available. Services such as babysitting, daycare, tutorial services and such are popular and commonly found successful businesses you can operate from your own home.Many home based opportunities will require time and effort in the beginning but usually require minimal investment and are well worth the time and effort.
 
As with any successful business, home based or not, the key is to find a product or service that is in high demand. You must sell what people want to buy.If on the other hand you are interested in joining an already operating home based business then confirming it is a legitimate operation is essential. Nothing is more devastating than losing your hard earned money on a scam!
 
To minimize your risk here are a few tips to keep in mind:

Ask for reviews and evaluations from the businesses clients. Are they happy with the service or product they received? Would they recommend this business to their friends or family? Will they return?
If the business is offering a product does it also offer a guarantee? A well run legitimate business will offer their respected customers some guarantee that the product they are receiving is what was promised.
Will this business meet your needs? Will it allow you a flexible schedule in which you set your own hours of work? Will it allow you flexibility to pursue your interests? Most importantly, will it provide you with the income you require? With good research and armed with accurate information you will be well on your way to a legitimate home based business that is successful and profitable!